Why motion matters in paid social
Feeds move fast and motion is what stops the thumb. A static ad that works can usually be made stronger with five seconds of movement: the product turning, the price dropping in, the offer typed on screen. That's why most ad accounts now need a steady flow of short animated variants, not just statics.
The problem is that motion usually sits outside the designer's job. Many design subscriptions leave it out of their entry plan or exclude it entirely, and freelance motion work is quoted per piece.
What we make
- Product reveals: the hero product animated in, with the key claim.
- Sale and promo ads: price, offer and deadline, built to swap fast for the next promo.
- Kinetic type: the message animated as type, for brands without much footage.
- Animated carousels and stories: your static sets brought to life.
- Logo stings and end cards for video and ads.
- Short-form video edits: Reels, TikTok, UGC and creator edits, ad cutdowns from longer footage.
- Launch films and A/B variant sets on Full Stack.
Formats and delivery
| Placement | Size | Typical length |
|---|---|---|
| Feed (Meta) | 1080×1350 (4:5) or 1080×1080 | 6–15 seconds |
| Reels, Stories, TikTok | 1080×1920 (9:16) | 6–30 seconds |
| Lightweight GIF, first frame fully legible | 2–5 seconds loop | |
| Web and product pages | MP4 or WebM loop | 4–10 seconds |
Finals come as MP4 (H.264) plus the After Effects or Premiere project, so your team can edit text later.
How much motion is in each plan
Swipe the table sideways to see every column →
| Plan | Price (AUD/month) | Motion ads | Video edits | Plus |
|---|---|---|---|---|
| Starter | A$1,950 | 3 | – | 20 designs, 2 emails, 1 print |
| Growth | A$2,900 | 6 | 4 | 30 designs, 4 emails, 2 print/packaging |
| Full Stack | A$3,900 | 8 | 8 | 35 designs, 4 emails, 2 print, 1 landing page |
Typical month for one brand. No credits or caps; the mix follows what you need. Motion drafts in 24 hours, video first cuts in 48–72 hours.
What we need from you
For motion ads, product images or your existing statics are enough. For video edits, send the raw footage, UGC clips or a long-form video to cut down. We don't film, and we don't record voiceover, so if a piece needs a voice we work with yours or with on-screen type.
See motion and video samples on the work page.